In addition to the high quality non-China premixes, we also work with micro-encapsulated vitamins, which are also of non-China origin. It can be done with either the specific vitamins or the entire premix. Such an approach would be really, really unique to some of the most exclusive high value products you already have or plan to have. Micro-encapsulation is a very specific technology whereby a given vitamin (or any other active ingredient for that matter) is micro-encapsulated such that the target nutrient(s) becomes available only in certain parts of digestive system or after coming in contact with the stomach. It is also possible to have the vitamin released after a specific time in the stomach. In a nutshell, it is a targeted delivery of vitamins or any other active ingredient in the digestive system. A massive benefit of such a technology is that vitamins are not likely to degrade during processing, transportation, storage or while sitting in the shelves thus increasing the shelf life and remaining active until reaching the stomach.
While this is commonly used in pharmaceutical industry, it is now gradually introduced in human food and supplement industry as well. Within the pet food industry, this is very unique and will completely separate you from competition. We are confident that it will not only separate you from competition, but also add tremendously to your market approach and bottom line while presenting an attractive proposition to your customers at the same time.